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By John Glenday, Reporter

February 6, 2017 | 2 min read

Google has inadvertently found itself reaching out to millions of homes equipped with its voice-activated assistant after airing a Super Bowl ad featuring the hi-tech device.

Viewers of last night’s big match were perturbed to find their gadgets sparking into life upon hearing the phrase ‘Okay, Google’ emanate from their television sets, an activation phrase used to alert the gadget to await instruction.

Instead, the advert left the devices merely confused however, meekly saying ‘Sorry. Something went wrong’, prompting amused owners to take to Twitter to share their experiences.

This isn’t the first time a voice assistant has gotten the wrong end of the stick while listening to TV with the Amazon Echo falling for a similar blunder just last month.

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