Between Goliath, Transparent, and Mozart in the Jungle, it is clear that Amazon knows what it's doing when it comes to originals. And, the company may not have one but two additional hits on its hands with Sneaky Pete and Just Add Magic, its news children's show. Sneaky Pete last week accounted for a whopping 75 percent of all Amazon Originals views, while Just Add Magic is already a record-setter.
Additional insights below via Jumpshot:
Mistaken Identity: Sneaky Pete took the #1 spot this week, drawing almost a 75% share. The crime drama, starring Giovanni Ribisi, debuted on Amazon Prime on January 13. Amazon announced the series had already been renewed for a second season only six days later.
No Sophomore Slump: Season 1 of Just Add Magic had "set a record as the most successful Amazon Original Kids premiere weekend in terms of U.S. Prime Video streams and hours', which led Amazon to renew the children series. Season 2, which also debuted on Prime on January 13, took the #2 spot this week and drove a 7% share.