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WPP merges Landor and Designworks Australia

Dominic Walsh and Sven Baker, Landor Australia

WPP AUNZ design and branding agencies Landor and Designworks Australia have merged to create one agency.

The combined business will operate under the Landor brand and will be led by Landor managing director Dominic Walsh. Walsh will report to Designworks chairman and group CEO Sven Baker, who assumes the role of executive chairman at Landor.

Brad Doble, currently managing director of Designworks Australia's managing director Brad Doble will assume the role of managing partner in Sydney while Landor's Nick Davis becomes managing partner in Melbourne.

The merger sees the end of the Designworks brand in Australia. The company’s experience in corporate branding and customer experience design will be added to Landor’s consumer branding skills to create a “unique” agency.

Michael Connaghan, CEO, WPP AUNZ, said, “Landor and Designworks Australia are both outstanding businesses in their own right. Bringing them together creates a unique offering in the Australian marketing landscape; the power and strength of Landor’s global brand with the agility, the local expertise, and knowledge of Designworks.

“They are both highly innovative and future-focused in their approach to business, and their combined scale and capability will drive even greater value for existing and future clients.”

The Australian merger does not effect the Designworks brand and businesses in New Zealand, which will continue to trade unaffected.

It is the latest move from WPP AUNZ, which earlier this week launched a crisis management division.

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