Under Armour is checking off another first. The athletic apparel brand will sell its first apparel collection that is completely made in the US. The line, called the Arris Project, will be produced at UA’s Lighthouse, which is the brand’s Port Covington location for manufacturing and design.
The apparel has an initial run of 2,000 pieces — $120 for the leggings and $50 for the sports bra.
The UA Lighthouse is UA’s first foray into local-for-local manufacturing to bring the clothing lines closer to where it will be sold.
This line comes after Under Armour announced a tough Q4 to round out 2016. The company also announced a less than promising forecast for 2017. Under Armour ended the year with stock inventories that were 17% higher than 2015 and analysts have said that the company's margins will be hit through 2017 as it discounts merchandise to get rid of old stock, according to Reuters.
Despite some rocky financial reports, in December, Under Armour agreed to its first sports uniform supply deal for a Major League Baseball team with a 10-year deal starting in 2020. Additionally, 2016 brought about some innovation in terms of partnerships with professional athletes. In September, Under Armour created a Snapchat game featuring Cam Newton around their joint It Comes from Below campaign. It also diversified with Andy Murray in a series called Murray Meets Murica, where the tennis star met with young players of the New York Junior Tennis League to learn how to add a New York edge to his game.