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Novotel and Mercure appoint Doner London as lead creative agency

Novotel and Mercure appoint Doner London as lead creative agency

Hotel brands Novotel and Mercure have hired Doner London as their lead creative agency for the UK following a competitive pitch.

The brands worked with the consultancy team at the RAR to draw up the shortlist. Part of the AccorHotels brand portfolio, Novotel and Mercure have a network of over 100 hotels in the UK.

They have tasked Doner with the development of multi-channel creative campaigns spanning TV, content creation, social, digital and experiential. Mercure has also briefed Doner to bolster the customer experience and grow the brand across the UK.

Laila Abdin, marketing director of midscale brands, UK & Ireland (Mercure & Novotel), said: “Doner stood out for the deep quality of their strategic and creative thinking. Their response was fully in tune with our brand and audience, and we are confident they will deliver against our ambitious commercial targets for 2017 and beyond.”

Nick Constantinou, managing director of Doner London, added: “We’re thrilled to have been selected by the teams at Mercure and Novotel. They have the fantastic ambition to continue their legacy as pioneers in the guest experience. We are very much looking forward to joining them on their jour-ney.”

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