Line is joining the heavy-hitting names, such as Facebook, Microsoft and Slack, in the race to become the de facto messaging platform for work.
With many businesses requiring more mobile, faster modes of communication than email, many major tech businesses have been quick to react to the potentially lucrative work-based messaging market. Japanese mobile messaging app Line has entered the fray with Line Works, according to Tech in Asia.
The service will be a monthly paid subscription but the company is teasing people in with a 30 day free trial. It has also launched alongside Works Mobile, a business run by Line’s parent company Naver that already has 68million users in Japan, helping to boost early adoption.
Despite this leg-up, the service will run into stiff competition globally. Slack is the front runner but Facebook launching its Workplace by Facebook service last year and Microsoft announcing its service Microsoft Teams, makes it a competitive space.
The marketplace is already so competitive, in fact, that Slack has taken to some proactive advertising to ward off its rivals.