IPG Mediabrands draws Wimbledon, Canon and Malaysian Airlines to first social media and digital content agency

Canon among first brands to use IPG Mediabrands new content agency

Canon, Wimbledon, The Economist and Malaysian Airlines are among the first brands to take advantage of IPG Mediabrands' newly opened social and digital content agency.

Called Mediabrands Society, it’s the network's first fully integrated offering in this space and will offer clients a combination of strategy, creative, influencer marketing, production, distribution, paid social and analytics. The division is also selling its services on its own on-demand newsroom model as well as influencer marketing and advisory services.

“We have always promised our clients that we will adapt and evolve to meet their changing needs; and one of those needs is that clients now require a social agency with a strong media and analytics background,” said Craig Lister, managing director for search and social.

“Mediabrands Society is just that. It will offer a winning combination of creative strategy, robust planning and that all-important science. We can’t wait to get more of our clients on board.”

The launch of Mediabrands Society follows last year’s purchases of mobile tech business Mubaloo and the Stickyeyes Group.

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