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General Motors retains Publicis following review

Publicis creative agency Engage-M1 has retained the Detroit-based General Motors Corporation (GMC) account following a recent review.

General Motors

The appointment will see Publicis utilise its 'power of one' strategy to help GMC drive growth going forward, co-led by Leo Burnett and DigitasLBI, and utilizing talent from Fallon, Publicis WW and the Martin Retail Group.

The review is understood to have also included The Martin Agency and Mcgarrybowen.

Last year, Publicis also won back Special K brand through Leo Burnett Chicago earlier this year, and will work with HSBC following an announcement last week.

Publicis hopes to help GMC bring back its shine in the auto world and help build the brand to a greater prominence in the auto market.

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