Bringing the not-so-sexy topic of internet speed to life in a fun and intriguing way is no easy task, but McCann New York has managed to do just that in its latest spot for Verizon Fios.
The ad features a family of four that, for all intents and purposes, seems to represent the archetypal nuclear family – except for the fact that they live in half of a house.
Even though everything from the bathroom to the outdoor welcome mat has been halved, the one thing that the Wilson family actually has in full is internet. Thanks to Fios, their half house has “full internet” since the service provides uploads as fast as downloads.
The spot, which is running on both TV and online, has been voted by readers as US Creative Work of the Week.
If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe visit our Creative Works homepage.