Huawei, the Chinese mobile brand, which just so happens to be the third bestselling company in the sector, has done little to put to bed common accusations that it replicates Apple’s designs.
In actual fact, Huawei went as far to snatch former Apple spokesman Justin Long (Of ‘I’m a Mac’ fame), in a humourous ad looking to convert some of the more longer-winded techies who can remember the original Apple ads when they launched in 2006.
Long, who was being interviewed by an emoji-spewing, Huawei M9 device, made a passing reference to his history as a Mac, he said: “I have a tonne of experience in tech…” The campaign comes from WPP's Blast Radius.
Huawei is looking to crack the west in a new marketing rush, Doner London was tapped to push the flagship P9 smartphone in the UK back in September.
Furthermore, in light of the Samsung Note 7 battery scandal, Huawei back in November became the world’s most profitable smartphone brand on the Android operating system.
Below is the full series of Mac ads, clocking in at a full ten minutes long, it was a simpler time where Apple, and Long, mostly focused on throwing severe shade at rivals Microsoft.