Gyro has promoted Liam Blackwell to the newly created role of global chief digital officer, to oversee the development and fluency of the company’s digital products and services across its 16 offices worldwide.
Blackwell, a media and digital expert, has been a part of the Dentsu Aegis Network for four years, working first at Carat Enterprise, which quickly grew to become Dentsu’s successful B2B agency Interprise.
At Interprise he served as US president, responsible for building, growing and leading the agency with now Gyro global president Stuart Giddings. Interprise was successfully integrated into Gyro following the agency’s acquisition by Dentsu in July 2016.
Before joining Dentsu, Blackwell helped launch and grow The Register, which grew to become one of the world’s largest enterprise technology news sites. Prior to that, he led international digital sales at VNU Business Publications (owned by Nielsen). There he conceived and launched the first B2B digital advertising network, counting Intel and HP among the first clients.
Christoph Becker, global chief executive and chief creative of Gyro, said: “Blackwell’s knowledge of the precision that media and technology brings to B2B is truly something special.
"Gyro now possesses a unique offering that brings together content and context, as well as precision and feeling, to ignite business minds and hearts with humanly relevant ideas."