GoDaddy goes big on the memes by bringing the content-hungry internet to life in Super Bowl spot
GoDaddy has revealed its first Super Bowl ad in two years, a bold slot that introduces ‘The Internet’ as a character who just can’t get enough of dank memes.
The ad begins with a 30 second slot of ‘Good Morning’ introducing the public to The Internet and in a campaign littered with references any self-respecting, meme-loving millennial will instantly connect with.
The brand will release an extended version on game day further outlining GoCentral, a new mobile first website-builder which integrates marketing and e-commerce tools to make it quick and easy for anyone with an idea to get online.
Barb Rechterman, chief marketing officer of GoDaddy, said: “Our new GoCentral service deserved a Super Bowl-sized launch, and our ‘Internet’ character definitely delivers.
“Think about how the internet, universally, changed how we live, work, shop, communicate, connect and entertain. We pay homage to so much of that in our new Super Bowl spot, which is packed with visual humor aimed at men and women of all ages.”
Rechterman concluded: “In fact, we came home with enough awesome footage for two or three commercials – we’re saving the best of it for a special Super Bowl Sunday Internet-Only version at GoDaddy.com.”
Brand agency Bullish Inc brought the concept to life with direction from Traktor, production with Rattling Stick, post production by Spontaneous, and editing by Final Cut.
GoDaddy's last appearance at the Super Bowl was one of the first attempts on record of a brand tying in a live component to the marketing.