Cannes-Do Festival Banner

Facebook eyes throwing weight behind TV set-top box app

By John Glenday | Reporter

February 1, 2017 | 1 min read

Facebook is branching out from its mobile and desktop domains with plans to develop a custom app for television set-top boxes according to reports.

The Wall Street Journal claims that the social media giant is eyeing a number of devices; including Apple TV, for the venture and has also opened conversations with media firms to license TV-grade programming.

While Facebook declined to pass comment on the reports such a move would make a great deal of sense from its perspective by positioning the company within the lucrative live stream and video advertisements sphere.

TV presence would give Facebook the leg-up it has long coveted to convince advertisers to purchase more video ads as opposed to low budget text and photo based promotions.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

One area which Facebook will doubtless set its sights on is live video, with social platforms now in open competition to stream sports and major awards such as the Oscars and Grammy Awards.


Industry insights

View all
Add your own content +