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APAC Work of the Week: Mudah.my wins Chinese New Year with a light hearted approach

Mudah.my has been voted as APAC creative work of the week

After collating a selection of Chinese New Year ads last month, the winner was Mudah.my, which took a light hearted appraoch to the festive period.

The Isobar Malaysia team, the agency behind the ad, chose to take a comedic look at the concept of 'letting go', encouraging its users to sell old household goods to get good fortune.

The ad plays on stereotypes and uses music to warm hearts and promote the online marketplace.

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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month.

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