The activity will aim to highlight how the teams each perform under pressure, while the brand has also partnered with Perform Group to create the Goal Pressure Index which will offer fans statistics and insight around the pressure of each footballers performance.
This will take into account considerations such as time of goal, position in the league, specific opposition and rivalries when determining how well an individual player has performed under pressure across the season.
The campaign will be promoted using #NeverMoreSure as it aims to grow awareness of the multiplatform campaign .
The three players will act as brand ambassadors and will feature in launch activity and on demand video across Facebook, Twitter and Snapchat.
Claudio Bellen, senior brand manager of Sure UK and Ireland commented: "We are thrilled to announce our sponsorship of these three top football clubs. Football is the most watched sport in the UK and is a key passion point for the brand’s target audience. Through our partnerships with the clubs, the brand will aim to leverage money can’t buy experiences and tickets to engage with consumers, whilst also providing exciting content and unique insights to add to their overall spectator experience through social channels.
"The ‘Goal Pressure Index’ powered by Opta, in particular will aid our #NeverMoreSure campaign with a credible lens on how the top footballers in this country perform in the moments that matter. As we approach the second half of one of the most open Premier League campaigns in recent memory, we look forward to entering the conversation and adding value to fans up and down the country."
Other campaign activity will include LED ads, tickets and hospitality as well as access to the players and VIP experiences.