Talkwalker Ford Heinz

Snickers, Skittles and Mr. Clean dominate pre-game buzz


By Lisa Lacy, n/a

January 31, 2017 | 3 min read

Over the past month, there have been more than 75,000 posts on social media specifically about Super Bowl ads, but more than 50% -- or 40,000 -- have been posted in the past week. That’s according to analysis by social data intelligence company Talkwalker, which also said Snickers has been mentioned 5,046 times, Skittles has been mentioned 4,444 times and Mr. Clean 4,278 times in the last seven days.

Mr. Clean is among the brands generating the most pre-game buzz, Talkwalker said.

Mr. Clean is among the brands leading pre-game buzz, Talkwalker said.

In the past 24 hours in particular, Talkwalker said no company has been mentioned more than Skittles, which has seen more than 3,000 posts about its spot featuring Seattle Seahawks star Marshawn Lynch taking the candy to Houston, Scotland instead of Houston, Texas.

What’s more, of the top hashtags trending over the past week, Skittles’ #TasteTheRainbow has seen an increase of more than 4,000%, while Intel’s #ExperienceMore, the hashtag behind the spot featuring Super Bowl contender Tom Brady himself, has jumped 143%.

Trending Super Bowl brands include Mr. Clean, which is up 931% in the past week, and Ford Motor Company, which is up 274%, but also the New England Patriots, which is up 256%, Talkwalker said.

Per Talkwalker, Heinz has also received a lot of attention for choosing to not advertise in the game and instead push a petition to make the Monday after the Super Bowl a national holiday. As a result, its #Smunday hashtag has resulted in more than 2,800 social posts in the past seven days.

Talkwalker Ford Heinz

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