JIAA joins IAB as IAB Japan
The Interactive Advertising Bureau (IAB) and the Japan Interactive Advertising Association (JIAA) said JIAA will become the 43rd national IAB licensee known as IAB Japan.
The JIAA is joining the IAB as IAB Japan.
Led by JIAA Chairperson Yoshio Takada, the organization will work with the IAB to “drive common goals, promote global standards and guidelines, create better ads and improve consumer experience and advance social trust and the industry’s interests in the Japanese marketplace,” a press release stated.
The news comes after the Japanese ad industry has been rocked by a series of controversy, including the high profile overwork debate. For the digital industry, the most significant issue was around Dentsu overcharging and making errors around digital ad reporting, something the agency admitted could be curbed via education and better process.
The IAB said its collaboration with JIAA began in 2014 with the IAB hosting webinars and learning tours for Japanese executives in New York, covering issues like policy, privacy, measurement, viewable impressions and ad fraud. The JIAA also provided insights for the IAB’s Mobile Commerce: A Global Perspective study and the IAB’s “Mobile Video Usage: A Global Perspective” report.
“The Japanese digital marketplace is among the most important in the world, with digital ad spending estimated to hit $11 billion in 2016 [with] 100 million internet users nationwide,” said Dave Grimaldi, executive vice president of public policy at the IAB, in a statement. “The JIAA has been a tremendous partner and their efforts as IAB Japan…will be key to ensuring that we capitalize on this opportunity to significantly grow digital advertising in Japan and worldwide.”
The addition of IAB Japan makes for 43 national IABs and one regional IAB, IAB Europe.
Founded in 1999 with 74 member companies, JIAA has since grown its membership to 229. The IAB said these companies include many that overlap with its own organization, such as Adobe, AOL, Condé Nast, Google, Hearst and Twitter.
“For digital advertising to reach its peak, it is critical that the industry as a whole confront challenges from a global and regional perspective,” Takada said in the release. “Throughout our nearly two decades in the business, we have strived to do exactly that. We have made giant strides in our homeland while working with IAB to apply lessons learned in other markets and sharing the knowledge we have gained from our own. Becoming IAB Japan is the next logical step in creating a truly global and reliable digital advertising marketplace.”