Inspired by the White House, Dove puts to print alternative facts ads

Alternative Facts print ad

Unilever brand Dove is making light of the new White House administration’s freshly minted catchphrase, ‘alternative facts’, in a print campaign that sees the brand tell obvious lies, all in the spirit of satire.

The company ran the ads pictured in the UK press over the weekend just as the supposed ‘Muslim ban’ imposed by Donald Trump was experiencing a considerable backlash from brands.

Ogilvy London created the ads, with claims such as ‘New Dove antiperspirant increases your IQ by 40 points’, mocking the administrations sweeping contempt of the free press. The brand of course joins a series of company’s now taking pot shots at POTUS.

Hopefully the ASA does not get wind of the tongue-in-cheek campaign which is admittedly outright lying to consumers.

The work gained recognition from Ogilvy Worldwide chief creative officer Tham Khai Meng.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.