Canterbury captures England fans' attempt to protect Dylan Hartley's Six Nations match shirt in hidden video ad

Canterbury has kicked off its marketing for the Six Nations with a hidden video ad capturing fans attempts to protect England captain Dylan Hartley’s rugby shirt.

The four-minute ad shows a select number of fans, who were randomly chosen in a prize draw after purchasing the Canterbury England Rugby alternate shirt, meeting their hero in the lobby of the London Marriott Hotel Twickenham.

In each scenario, Hartley greets the fans before receiving a phone call requiring him to briefly depart which results in the fans being asked to look after the match shirt he is carrying.

Hidden cameras placed around the hotel lobby then capture a series of seemingly random encounters which tests their promise to protect the shirt which Hartley says he will wear in England’s game against France on Saturday (4 February).

The scenarios include an enthusiastic young supporter covered in chocolate who wants to touch it, a persistent Will Greenwood- World Cup winning player- determined to sign the shirt and a suspicious security guard intent on confiscating it.

Canterbury ambassador, Dylan Hartley, said: “It was good fun putting the fans through the tests and seeing how they each reacted to the scenarios. They were all very good sports and we had a good laugh afterwards. We always talk about the importance of commitment on and off the field but these guys really showed their commitment to the shirt.”

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.