Digital Transformation

Bravo partners with BuzzFeed to promote new scripted series Imposters

By Adam Flomenbaum | Co-Executive Editor

January 31, 2017 | 3 min read

Bravo next week is debuting a new scripted series, Imposters, that follows the life of an alluring con-artist who draws in victims emotionally before using and robbing them.

To promote the series, Bravo is partnering with BuzzFeed, which will include a custom 360 video experience and custom content that lives on buzzfeed.com. BuzzFeed continues to build out its branded content capabilities, but this is the first time they have partnered with a brand on a 360 video project.

The 'Are You Dating An Imposter?' experience will provide a 360-degree evaluation of fans’ romantic relationships, which, playing off a BuzzFeed staple, will be determined based on a series of questions. The experience will be available on BuzzFeed’s Facebook and YouTube pages on premiere day, February 7.

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Other custom content that will live on buzzfeed.com includes:

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  • 'I lived As My Alter Ego Character For a Week' – a custom post detailing a BuzzFeed employee’s transformation to their alter ego persona and the hilarity and hardships that ensue. Available 24 January
  • 'How Well Does Your Significant Other Really Know You?' – an interactive quiz that will allow fans to send a link to their significant other to see how well they know each other. Available 26 January
  • 'Married People Take a Lie Detector Test' – a humorous original short video in which couples find out how truthful their partners really are. Available 2 February
  • '10 Kick Ass Valentine’s Day Cards For You Ex' – a custom post highlighting humorous digital e-cards for fans to tell their exes how they really feel this Valentine’s Day. Available 6 February
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