Virgin Trains has awarded its above-the-line creative account to Anomaly following a competitive pitch process involving Grey, Lucky Generals and Y&R.
Anomaly replaces Krow, which had worked with Virgin Trains since being appointed in 2013.
The account covers creative for both its West and East Coast lines, the latter of which Virgin Trains was awarded control of last March.
Unaffected by the pitch is Manning Gottlieb OMD, which handles Virgin Trains’ media planning and buying account, and TMW which oversees digital and CRM.
Virgin Trains declined to comment on the appointment.