Newcastle-based Orange Bus has hired virtual reality expert Austen Atkinson as creative strategic director. He brings to the role impressive credentials, having worked for leading brands and influential global organisations including Google, Virgin, the BBC, Sky, Channel 4, Channel 5, History Channel and The Sunday Times.
With extensive knowledge of multiple channels including TV, digital and virtual reality (VR), he has devised innovative solutions that entertain, generate profit for clients and even change the way people communicate, educate and entertain. In his new role, Austen will lead the development of pioneering schemes at Orange Bus, helping the agency explore the potential of VR, artificial intelligence (AI) and other emerging technologies in the B2B, military, government, consumer and education sectors.
His appointment coincides with the launch of a new division, Orange Bus Futures, which will help organisations take advantage of these early-stage technologies, designs and processes that could provide lucrative revenue streams later down the line.
Austen said: “I’m thrilled to be joining such a forward-thinking, progressive agency. I’ll be working with Google, best-selling author Terry Deary, and consulting with businesses around the world to bring intellectual property to life using virtual reality, augmented reality, mixed reality, artificial intelligence and other exciting technologies.
“It’s a great opportunity to lead the agency into a new dynamic era, with the launch of Orange Bus Futures set to diversify our offering and fuel future expansion.”
Julian Leighton, chief executive officer of Orange Bus, said: “We’re delighted to have someone of Austen's calibre on board. Our aim is to grow our reach internationally and the best way of doing that is to recruit highly talented people with the business acumen to spot new opportunities for us and our valued clients.”
Orange Bus is an award-winning specialist digital agency that designs solutions to complex problems for clients across the private and public sectors. With bases in Newcastle, London, Edinburgh and Sheffield, the company creates digital strategies and software for customers including international brands and UK Government departments.