Poster misalignment sees 'premium' botched on Tottenham Hotspur London Underground ads promoting new stadium
English Premier League side Tottenham Hotspur have fixed a series of London Underground print ads underlining a selection of hospitality options at its still-under-construction and yet-to-be-named stadium.
Tottenham Hotspur London Underground ad
The ads, which were erected in North London Underground stations, deep in Hotspur territory, showcased the sleek experiences on offer at the new arena, however, in the execution of the ads, the call to action was altered by a misalignment of the posters.
Fans noticed the issue which saw premium mispelled in two separate ways in a single ad - Dan Bloom of Mirror Politics took the following picture.
Spurs have spelt 'premium' wrong twice, in two ways. Impressive. pic.twitter.com/kS3iLVz0Pg
— Dan Bloom (@danbloom1) January 29, 2017
The issue was pointed out to the club by fan group COYS News. The club stated that there was no typo in the ad as was previously reported, but instead an issue with the overlays on the posters that saw 'premium' dismembered in two unique ways.
— Tottenham Hotspur (@SpursOfficial) January 30, 2017
*This piece was updated to reflect the fact that officials at Tottenham Hotspur did not mispell premium twice in a single ad.