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How to serve up a festive campaign with all the trimmings

Looking to make better festive campaigns but don't know where to start? Age UK and Bynder join forces in the latest The Drum Webinar to share a how-to-guide for marketers on better collaboration.

Any marketer worth their salt knows the festive season for marketing stars long before the usual Christmas countdown and that working with multiple creatives and agencies can make it tough to get campaigns signed off at speed, and that’s before you factor in any lengthy approval processes.

With so much talent collaborating, it can be difficult to deliver consistent and timely results and that’s why Age UK has come together with digital asset management (DAM) platform Bynder to create it’s festive marketing.

In this webinar, Hazel Austin, brand marketing manager at Age UK, joins Bynder’s UK and Ireland sales executive, Mike Kingston, to discuss how the charity produced its latest Christmas campaign quickly and efficiently and how using DAM can add all the extra trimmings to a festive push.

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