American filmmakers the Coen Brothers are making the switch from the cinema to the small screen after directing their first ever Super Bowl commercial, a 60 second Easy Rider tribute for Mercedes Benz.
Scheduled to debut during the big match on 5 February the piece marks a novel point of departure for Joel and Ethan Coen, best known for works such as ‘Fargo’ and ‘No Country for Old Men’.
Commenting on the partnership Drew Slaven, vice president of marketing for Mercedes-Benz USA, remarked: "We are now switching from AMG as a proof point for Mercedes-Benz performance to AMG as its own brand. It's still part of the Mercedes-Benz family—it's called Mercedes-AMG—what we're really beginning to do is put the AMG piece of it front and center."
A remake of the 1969 film Easy Rider the short includes a guest appearance by film star Peter Fonda, all set to a soundtrack of Steppenwolf’s ‘Born to be Wild’.