TaylorMade releases first ad featuring new signee Tiger Woods

Golf equipment maker TaylorMade hit the big time when it signed longtime Nike club and ball endorser Tiger Woods to use and endorse TaylorMade clubs. The brand took no time in introducing a new ad featuring the famed golfer, with its “Welcome to the FaMily” spot.

The 15-second ad shows Woods taping his fingers, teeing up a ball, lining up his driver and smacking it down the fairway. He spins the club then places it back in the bag with his signature tiger head club cover. The spot then fades to black with a tagline “#1 is Never Done,” before saying “Welcome to the Family.”

Created by Zambezi in Los Angeles, it is simple in its approach — and intriguing in that it combines the iconic Nike swoosh, Woods' own Nike line logo and Adidas-owned (for now) TaylorMade in the same frame.


Client: TaylorMade Adidas Golf Company

CEO: David Abeles

CMO: Bob Maggiore

Senior Director, Global Marketing: Mark Buntz

Manager, Global Marketing: Matt Nuthals

Manager, Global Marketing: Scott Frost

Associate Manager, Global Marketing: Tyler Brett

Associate Manager, Global Marketing: Cameron Bosson

Agency: Zambezi

Founder, Chief Executive Officer: Chris Raih

Executive Creative Director: Josh Dimarcantonio

Creative Director: Kevin Buth

Senior Art Director: DJ Bowser

Copywriter: Cody Witt

Junior Copywriter: Brandon Marick

Head of Content: Alex Cohn

Sr. Producer: Nathan Nowak

Managing Director: Pete Brown

Account Director: Gordon Gray

Account Supervisor: Michael Seide

Account Executive: Carly Ayres

Project Manager: Conrad Cunningham

Chief Strategy Officer: Kristina Jenkins

Strategist: Eric Tepe

Production Company: Hey Baby

Director: Chris Stanford

Director of Photography: August Thurmer

Executive Producer: Johnny Parker

Line Producer: Scott Lane

Editorial: Blink Studios

Editor: Jason Roberts

Assistant Editor: Dustin Mulstay

Producer: Nathan Nowak

Audio: Blink Studios

Mixer: Mark Scearce

Color Correction: MPC

Colorist: Ricky Gausis

Executive Producer: Meghan Lang

Producer: Rebecca Boorsma

Song: Zeus

Composed [and Performed by]: Joe Bricker