Katie Newman has been named chief marketing officer at Leo Burnett USA. She returns to Leo Burnett joining newly appointed North American CEO Andrew Swinand. Together, Newman and Swinand will lead new business and growth efforts for the agency’s US operations.
Newman brings nearly two decades of experience in digital media and content marketing. Over the last four years, Newman has led the charge in building three marketing startups alongside Swinand as the chief marketing officer of The Abundancy, Ardent and Transparent Media Partners, successfully exiting both The Abundancy and Ardent in the recently announced Leo Burnett acquisitions. Previous to her CMO post, Newman led new-business development and led accounts, content distribution and measurement strategies.
Newman will help advance the Leo Burnett brand, and architect the teams and processes that will drive the agency’s business growth.
“Katie is a force of positive energy, collaboration and strategy. She inherently understands the power of the Leo Burnett brand, having worked here before,” said Swinand. “I am very proud to call her my business partner. I know that she will deliver growth and provide leadership for this company.”
No stranger to Leo Burnett, Newman worked at the agency twice before on blue chip brands Hallmark and Allstate, including its iconic “Mayhem” campaign. Her previous time at Leo was punctuated by stints at both Barkley and CP+B, where she pioneered some of Burger King’s most memorable campaigns, earning the brand the title of “Advertiser of the Decade” from Adweek in 2010. Her work has been recognized by major industry shows including the Emmy Awards, Cannes, One Show and the Effies.
Leo Burnett has had two big wins as of late, adding MillerCoors and Jim Beam to its list of clients that also includes Coca-Cola, Kellogg’s and Kraft.