Who needs a hunky celeb when you’ve got Mr. Clean? For its first-ever Super Bowl appearance, the P&G cleaning brand has opted to make its bald, buff mascot the star of a spot that features him getting down and dirty with some housework.
The 30-second spot, created by Leo Burnett Toronto, is slated to air during the third quarter of the game. In the ad, a woman becomes hot and bothered while watching an animated Mr. Clean gyrate his way through her house as he mops the floor, wipes off the stove and cleans the shower.
The ad ends on a cheeky note when the seductive Mr. Clean transforms into the woman’s husband, who has been helping out with some household chores. She proceeds to tackle him onto the couch for a romp before the message “you gotta love a man who cleans” appears on-screen.
“Mr. Clean – both the man and his products – has always stood for toughness and versatility,” said Martin Hettich, vice president of P&G Home Care North America, in a statement. “In his first-ever Super Bowl spot, Mr. Clean is showing off his strong and sexy side, and hopefully even inspiring men across America to pick up a mop and bucket themselves.”
Aside from Mr. Clean, P&G also plans to its first-ever Super Bowl ad for sibling cleaning brand Febreze. The ad, which has not yet been revealed, will be created by Grey New York.