Pitch Marketing Group has appointed Ian Priest, co-founder of VCCP, as its non-executive chairman.
In his new role, Priest will work with Pitch’s senior management team, led by chief executive Henry Chappell, to implement the agency’s sports and entertainment marketing into the creation of mainstream consumer campaigns.
He is currently chief executive of Grace Blue, the global marketing executive search firm, and has served as an executive board member for Chime Communications which acquired his integrated communications agency, VCCP, in 2005.
Commenting on Priest’s arrival Henry Chappell, founder and chief executive of Pitch Marketing Group, said: “We are absolutely delighted to have someone of Ian’s reputation and experience join us as nonexecutive Chairman.
“We believe that he will greatly help us to develop our proposition as an integrated marketing agency, particularly in regards to wider consumer work beyond sport & entertainment. We are very much looking forward to his positive contribution to the next stage of growth for Pitch, both commercially and culturally.”
Priest added: “I am delighted to be working with Henry and his leadership team to build on their impressive sports marketing heritage and help develop broader skills and perspectives across the marketing services spectrum”
The appointment follows the recent rebranding of Pitch Marketing Group as a creative marketing agency which coincided with the launch of its content production division.