Latest remarketing report from SaleCycle reveals cart abandonment rose by 2.4% during Q4 2016

SaleCycle has released its remarketing report for Q4 2016.

Based on averages across 500 leading global brands, SaleCycle has published its latest remarketing report, featuring cart abandonment and remarketing stats from October, November and December 2016.

The research reveals that the global cart abandonment rate rose to 76.8% during Q4 2016 – up 2.4% on the previous quarter. The report also breaks down the percentage of abandonments by industry: retail, fashion, travel, eGaming and, for the first time, figures for utilities and non-profit organisations.

SaleCycle has produced an infographic to illustrate the report’s key findings.

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