Gough Hotels, a boutique hotel chain based in Suffolk, has hired Digital Visitor to deliver an influencer marketing and PR campaign across the brand’s social media platforms.
Digital Visitor’s brief is to work with influencers to raise awareness of each of Gough Hotels’ properties, with a focus on creating educational content to engage potential visitors.
Alex Paul, director of sales and marketing at Gough Hotels, said: “Having heard a lot about influencers in previous years, we were keen to explore how we could create relationships of our own to raise awareness of our portfolio of hotels. We found Digital Visitor to have a great track record of working with influencers in the hotel sector, and are looking forward to welcoming our first bloggers in the coming months.”
Simon Jones, client services director at Digital Visitor, said: “Influencer marketing is one of the biggest trends in digital marketing right now and for good reason. With three stunning properties across Suffolk – including Southwold Pier – we anticipate industry-leading coverage for Gough Hotels from our roster of influencers.”
A social media veteran of over 10 years, Digital Visitor specialises in providing strategic social media marketing solutions to the travel and tourism industry, having worked with clients including AccorHotels, IHG and John Fowler Holidays.