Tim Gentry has joined Videology as senior vice president, advertiser and agency, EMEA.
Until last September Gentry was global revenue director at The Guardian, having spent two-decades with the publisher in a range of commercial roles.
He played a pivotal part in the development of the Guardian’s programmatic capabilities, merged its print and digital sales and spearheaded Pangea - the alliance between it and the Financial Times, CNN International, the Economist and Reuters. He left to launch his own media consulting practice.
“After 20 brilliant years at the heart of digital transformation at The Guardian, I was keen to transition that experience into a new environment. For me, the most exciting area of digital disruption today is the convergence of TV and digital, and Videology has been pioneering change in this sector from its inception,” said Gentry.
“The team is leading the way at this crucial point in the journey to bring advanced technology and data to television. I'm delighted to be joining Jana, Ryan and the team to help build upon that position.”
Reporting into Videology’s EMEA managing director, Jana Eisenstein, he will lead a team of over 40 people across the region and oversee Videology’s existing agency and advertiser clients across Europe while also extending the Videology footprint and onboarding new clients.
“Tim’s pedigree in developing and delivering progressive market-leading digital solutions, aligned with his deep industry experience, extensive client relationships, and outstanding thought leadership, makes him remarkably well-suited to lead Videology EMEA toward our next phase of growth,” said Eisenstein.
Based in London, Gentry will commence his role in early March.