Advertising

Calvin Klein recruits Stranger Things’ Millie Bobby Brown for new democratised line

Author

By Natalie Mortimer | N/A

January 25, 2017 | 3 min read

Once only available to the celebrity set, Calvin Klein has opened up its made-to-measure service to the public in a new line called Calvin Klein by Appointment.

In a departure for the clothing brand known for its jeans and underwear, the new collection, which is fronted by Netflix’s Stranger Things actress Millie Bobby Brown, will allow any member of the public to make an appointment for the personal service when it begins on 1 April at Calvin Klein’s New York headquarters.

The collection comprises 14 different looks, which “celebrate the American woman and American fashion,” according to Raf Simons, chief creative officer at Calvin Klein.

Calvin Klein

Calvin Klein recruits Stranger Things’ Millie Bobby Brown for new democratised line

“It is driven by character; it’s about a woman feeling empowered and being her own person in what she wears,” added Pieter Mulier, Calvin Klein creative director.

The campaign was photographed by Willy Vanderperre and will span across newspapers, billboards and online.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Advertising

More from Advertising

View all

Trending

Industry insights

View all
Add your own content +