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The Drum

Werble seals first movie partnership, releasing Live by Night filter reel for Warner Bros

Screen shots from the Werble app

Mobile photo editing app Werble has teamed up with Warner Brothers to create a filter for incoming gangster movie Live by Night.

Cementing the partnership are filter packages which enable users to adapt their pictures with the 1920s glamour that will be present in the movie. Available on iOS with an Android release incoming, the partnership marks the app’s first movie deal.

The company told The Drum: “It is an absolute honour for our first movie collaboration to be with Warner Bros, a company whose roster of incredible science fiction films has literally been the bedrock of our creative inspiration over the years.”

Werble creates living photos or ‘cinemagrams’ for users, and this commercial partnership hints at the scope for growth in the sector.