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Media Sky Prince Charles

Sky and Prince Charles make waves with Ocean Rescue environmental campaign

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By John Glenday, Reporter

January 24, 2017 | 2 min read

Satellite broadcaster Sky is throwing its weight behind an environmental campaign geared toward throwing a spotlight on the ‘dire’ health of the world’s oceans by beaming the consequences of pollution and climate change direct to people’s homes.

Led by Sky News, which is dedicating two days of coverage to the issue from today (24 January), the campaign seeks to alter consumer behavior to minimise the quantities of plastic waste which end up as flotsam and jetsam on the rolling waves.

Sky is being backed by HRH The Prince of Wales to communicate these issues to a Sky News audience of 107m per week across Europe, educating people on how they can help by foregoing use of plastic water bottles, straws, cups and micro beads in cleaning products.

Jeremy Darroch, chief executive of Sky, commented: "We have, I believe, a strong history in using our voice to make an impact when it comes to environmental issues. The health of our oceans is in a dire state and we ignore it at our peril, so we are asking all our customers around Europe to help us to bring ocean health to the fore. We will put the full weight of Sky behind the campaign and I firmly believe together we can make a meaningful difference.”

HRH The Prince of Wales, added: "I find it sobering to think that almost all the plastic ever produced is still here somewhere on the planet in one form or another and will remain here for centuries to come, possibly thousands of years. Sky's ocean plastics campaign will hopefully create further awareness of this incredibly serious issue."

It is estimated that there are currently 5 trillion pieces of plastic floating in the world’s oceans with a further 8 million tons added to the mess every year, presenting a growing hazard to wildlife and the environment.

Media Sky Prince Charles

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