The studio, harking back to the disturbing scene in the Ring where Samara, the eerie undead girl, crawls from a blinking TV set, rigged up a shop to replicate the scene.
A fake TV obscuring a hidden passage was rigged in an electronics shop. Intermittently the girl crawled from the screen perpetrating a convincing optical illusion and providing a deeply unpleasant surprise to anyone in the market for a new TV.
In addition to the respectable Facebook reach from the campaign, the official YouTube video has racked up something close to one million views – all at the expense of some unwitting consumers. Cnet confirms with a customer that the candid scenes were indeed authentic.
Rings is in theatres 3 February, 2017.