Read our new manifesto

Now available on-demand

Get inspired. Find solutions. Harness the power of digital marketing.

Featuring Speakers from

Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

Google trials Instant Apps for Android

Google trials Instant Apps for Android

Google has begun experimenting with Instant Apps for Android which, as the name suggests, can give a near instantaneous response without the rigmarole of navigating to an app store.

The tech giant has achieved this feat by subdividing traditional apps into very small tasks which can be run simply by clicking on a URL.

Following a development period with a small number of developers including BuzzFeed, Wish, Periscope and Viki Google is now at the point where it can publicise a limited trial of the technology.

Speaking to TechCrunch Google vice president of engineering for Android Dave Burke said: “Instant Apps is really about re-thinking where apps are going. Web pages are ephemeral. They appear, you use them, and never think about them again.”

To convince consumers to embrace this new line of thinking Burke is positioning Instant Apps as the fast food of the app world, a go to solution for those seeking a quick fix without the hassle of installation.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis