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Waste management firm Biffa appoints Connect

Biffa appoints Connect to improve customer experiences

Connect, the Midlands based technology-centric marketing agency, has been appointed strategic marketing partner for leading UK waste management company Biffa.

The agency with offices in Birmingham and Wolverhampton has been appointed to a three-year contract managing all creative communication services across the various operating divisions of the Biffa business. This news sees the forming of a long-term, closely integrated relationship where Connect take the lead across brand development, campaign execution and ongoing design and production work.

Connect, which also works with Jaguar Land Rover, Finning and Bentley Motors, recently announced that it was increasing its staff numbers by 30 at its two Midlands offices and earlier this month announced the appointment of a new strategy director in the form of Joanne Scott.

The breadth of work will span both digital and traditional marketing aimed at developing better, more immersive customer experiences that build longer lasting, more profitable customer relationships.

Speaking of the appointment Guy Maddock, group head of marketing at Biffa, said: “The strength of Connect’s client services team was evident and really important to us. We look forward to building this relationship across the business.”

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