Nat Geo Wild and Mashable have announced a partnership to co-produce and co-distribute two original digital series. The partnership will combine Nat Geo’s film and photo archives with Mashable’s digital production know-how and will distribute them online and on social.
The first of the two series will look at how animals use tools to survive in their natural habitats. The second of the two series will be a comedy where Mashable will use its humor coupled with some of National Geographic’s content.
“Nat Geo WILD is thrilled to partner with Mashable on this exciting new venture,” said Geoff Daniels, executive vice president and general manager, Nat Geo WILD in a statement. “By combining National Geographic’s 128-year legacy of adventure and exploration with Mashable’s innovative, best-in-the-business digital expertise, we are poised to create quality content that our audiences will love. The collaboration further strengthens our commitment to deliver fun, engaging content anywhere and everywhere for our viewers.”
The digital series with Nat Geo will be produced by Mashable Studios, the company’s dedicated division that creates and distributes original digital video content for both its community and brand partners. Both series will begin production in early 2017.
“We’re incredibly excited to be able to tap into National Geographic’s vast archive of wildlife content and bring it to life in new ways for our audience,” said Adam Ostrow, chief strategy officer, Mashable, in a statement. “Creating serialized video content in partnership with TV networks is a key pillar of our strategy at Mashable Studios, and we’re delighted to be teaming up with one of the most iconic brands in media to deliver on this mission.”
This partnership comes as Mashable has invested in online video through its Mashable Studios, which it launched in 2015. In 2016, Turner made a $15 million investment in Mashable as part of a partnership to create content for both digital and linear distribution.