Merck Consumer Healthcare has tapped Starcom as its global media agency partner.
Following a competitive pitch and “an appropriate transition period” from Arena Media, the agency will take up responsibility for brands including Neurobion, Bion3, Nasivin, Seven Seas, DoloNeurobion and Femibion. The account is worth an estimated £50m.
Beate Rosenthal, global brand director, Merck Consumer Healthcare, said: “Starcom’s global organisation and profound expertise in integrated communication strategies and execution coupled with a highly energetic team will allow us to further build Merck love brands in the digital age."
Lisa Donohue, global brand president of Starcom added: “[Merck’s Consumer Healthcare division] is on an exciting journey, and we look forward to delivering the agility, digital savvy and scale to unlock deep consumer connections with their brands.”