Cracked TV broadens its millennial base and availability as an app
Cracked, the leading digital-media satire brand for millennials, is now available in the Apple TV App Store, offering new videos and long-running series including Webby Award Winner "After Hours," "Honest Ads" and "We're Not Alone."
"Our loyal and tech-savvy fans are already on the Apple TV platform, and as we expand our OTT footprint, we believe it is important to convert new audiences to our brand," said Mandy Ng Rusin, vice president and general manager of Cracked. "Millennials can now enjoy our content on the big screen for an even more powerful experience."
Cracked has earned a loyal following with its original video content. It has more than 1.4m subscribers to its YouTube channel and tracks audience engagement on other OTT platforms including Roku, Pluto TV and Xumo.
Owned by E.W. Scripps, the company has built a significant presence on all the major and Internet-delivered video platforms with its millennial-focused national news brand, Newsy. On OTT, its viewers spend an average of one hour watching Cracked content that type of engagement which appeals to advertisers.
"We are leveraging the strong relationships we have created between Newsy and big OTT service providers to build Cracked as a successful OTT brand as well," said Adam Symson, Scripps chief operating officer. "Newsy appears on 16 OTT platforms, and its reach and traction have helped us create meaningful partnerships with OTT providers looking for more great content that's appealing to an OTT audience."