Verizon customers are still using the recalled Samsung Galaxy Note 7

Verizon customers are still using the recalled Samsung Galaxy Note 7

As a way to stop “thousands” who still have the Samsung Galaxy Note 7, Verizon is taking action, according to Fortune. Despite a recall, announcements on airplanes and an update to stop the phone from charging sent to the phones, there are still people using the model that has been catching on fire.

"In spite of our best efforts, there are still customers using the recalled phones who have not returned or exchanged their Note 7 to the point of purchase," Verizon told Fortune. "The recalled Note 7s pose a safety risk to our customers and those around them."

Verizon is taking more severe action. Soon, all calls made from a Galaxy Note 7 will go to Verizon’s customer service department — other than emergency 911 calls. The company is also tossing around charging holdout fees for the retail cost of the phone for those who have not returned their model.

2016 was tough year for Samsung from a PR point of view. With so many problems with the Galaxy Note 7, it forced the company to stop production on the model, issue a product recall in October and send fire-resistant boxes to customers. The U.S. Department of Transportation, with the Federal Aviation Administration and the Pipeline and Hazardous Materials Safety Administration announced on Oct. 14 that it banned all Samsung Galaxy Note7 smartphone devices from air transportation. Following the chaos, Samsung took out full page ads to apologize in The Wall Street Journal, The New York Times, and The Washington Post, from Samsung electronics North America president and chief executive, Gregory Lee in November.

Samsung is supposed to reveal why the Galaxy Note 7 has been exploding, most likely on January 23, according to recent reports.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.