Ahead of the Women’s March on Washington and the hundreds of sister marches that will take place across the country on Jan. 21, McGarryBowen’s Marianne Besch and Intel’s Teresa Herd are spearheading a powerful PSA campaign to encourage women and their loved ones to participate.
In a PSA that features Chelsea Handler and a slew of other female celebs, women explain why they’ll be marching on Saturday, just one day after Donald Trump's inauguration.
The spot aims to highlight the fact that while each woman has a different reason for marching, they are all united in their fight for women's rights.
Besch, managing director and executive creative director at McGarryBowen San Francisco, collaborated with Herd, Intel’s vice president-global creative director, to bring the PSA to life. The ad is airing across TV and a variety of digital platforms, according to McGarryBowen.