Contiki Holidays, part of The Travel Corporation family of brands, is regarded as the global leader in youth travel, operating trips designed exclusively for 18-35 year olds around the world.
Contiki has a millennial audience of digital natives, meaning that the new site has to be driven by simplicity, content and personalisation. The new website will provide a lasting solution that will connect its digital savvy audience with engaging, relative and creative content.
Sagittarius has been part of a multi-agency team working on a new Sitecore website for the travel brand.
Contiki selected the Sitecore platform because of its opportunities for personalised content across the site and the ability to build personas around state and travel interests, ultimately increasing booking conversion.
The design of the site was led by Neo and Contiki’s internal design team with support from Sagittarius, using a material design and mobile first approach.
In addition to personalisation capabilities, the site incorporates natural language search, contextual call to actions and a shallow content navigation that supports inspirational and practical content, facilitating reduced bounce rates.
Paul Stephen, chief executive officer at Sagittarius comments: “The new Contiki website offers significant new thinking on user experience and our track record in personalisation and customer segmentation on the Sitecore platform provides exciting digital solutions.
We have spent a lot of time looking at the whole holiday research and buying process, particularly how users browse and search for their ideal holiday. We believe combined with the post-sale process it is part of the holiday and we hope to make that a far more pleasurable experience for Contiki customers.
With our award-winning experience in Sitecore and heritage in digital marketing for travel and tourism brands, coupled with our technical experience means we were ecstatic to be part of this project.”
Sagittarius are a Kent-based agency who have recently been appointed to Pierre Fabre’s Eau Thermale Avene digital brief.