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ColArt appoints TMW for digital content brief on Winsor & Newton brand

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By Jennifer Faull, Deputy Editor

January 20, 2017 | 2 min read

ColArt, the art materials manufacturer, has appointed TMW to handle digital content creation for its Winsor & Newton brand.

W&N

TMW wins Winsor & Newton brief

TMW landed the account after a pitch against the incumbent agency The Big Group and has been briefed to reinforce product quality for Winsor & Newton’s core lines.

However, ColArt wants to ensure that its “student, hobbyist and professional audiences” are still catered to.

“I’m delighted to work with TMW Unlimited on this exciting brand campaign,” said Louise Booth, digital marketing director.

“We will be using all our social channels and our website to bring to life the fantastic quality credentials of the Winsor and Newton brand in new and innovative ways.”

TMW Unlimited will create the next phase in a digital content series for Winsor & Newton, involving video, animation and photography, to bring the brand’s quality credentials to life.

TMW Unlimited Business on the Move Marketing

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