Dentsu names new president and CEO following overwork and overcharging scandals


By Charlotte McEleny | Asia Editor

January 19, 2017 | 3 min read

Dentsu has named Toshihiro Yamamoto the successor to Tadashi Ishii, who stepped down from the president and CEO role after the agency found itself in a series of major scandals.

Toshihiro Yamamoto

Dentsu names Toshihiro Yamamoto as president and CEO

Toshihiro Yamamoto, currently senior vice president, was selected for the role by Ishii and the board of directors in the January meeting. They also named Shoichi Nakamoto, currently director and senior executive vice president and CFO, and Yoshio Takada, currently director and executive vice president, both as representative directors.

Ishii announced late last year that he was to stand down from the role after months spent managing the fallout from a suicide at the business, in which the agency has been blamed for encouraging a culture of overwork, or Karoshi.

Parallel to this, it was revealed that the the business had been overcharging certain clients for digital advertising. Dentsu released a report this week that uncovered a larger scale than they had anticipated for the errors in digital ad reporting, as well as the steps it was going to take to stop it happening again.

The new leadership will be effective of 23 January, according to Dentsu, with Ishii handing over responsibilities to both the president and the representative directors.


More from Advertising

View all


Industry insights

View all
Add your own content +