Cramer-Krasselt Chicago has brought on Rick Hamman as its new executive creative officer. Hamman will join the C-K team after serving as the chief creative officer at The Onion, a Chicago-based digital media company.
“[Rick’s] experience includes global branding, the pioneering of media-partnership branded content, and Cramer-Krasselt. So, for us, those represent an ideal combination,” said Marshall Ross, chief creative officer, Cramer-Krasselt.
“His work at The Onion was great experience for what’s next. You need to know how to create the best work for a given channel. And he’s creative development from many sides of the business,” Ross said. “But determining the balance between channels isn’t done in a vacuum. It comes from understanding the consumer journey through a given category. How people come to make their decisions, that’s the driver of what happens where and when. And not only does he get that, but C-K is organized to create that awareness within the teams.”
Hamman is replacing Ken Erke, who was senior vice president, executive creative director for about two years. Erke was in the role since February 2015 when he left R/GA where he served as vice president and executive creative director to join C-K.