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Canadian gym group Fit4Less appoints DAC Group to support its 2017 growth through digital marketing

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By Richard Draycott, Managing Director

January 19, 2017 | 2 min read

Fit4Less, the budget-friendly fitness chain owned by Canada’s leader in fitness, GoodLife Fitness, has appointed digital performance agency DAC Group as its digital agency of record.

The fitness chain currently has 70 locations across Canada and is continuing to expand its footprint during 2017.

Toronto-based DAC Group will manage and drive digital strategy including local presence management, SEM, SEO, paid display and social media for Fit4Less across Canada. DAC Group / Montreal will also execute a parallel strategy for its Quebec-based counterpart, Econofitness, which operates 52 locations in the province.

Mario Lemieux, president of DAC Group / Canada, said: “We are delighted to partner with Fit4Less and Econofitness for their digital marketing initiatives. We believe that our performance based, hyper-local approach, combined with our capabilities in paid and earned media will drive significant, measurable results to this innovative, fast growing network,” said “We value Fit4Less’ innovation in their field and their passion to make fitness a more affordable activity for all.”

John Muszak, vice president of marketing and public relations for Fit4Less, said: “DAC Group’s local digital expertise is phenomenal. It was clear from the thorough prep work and the deep understanding of our business they brought to their pitch that we are in partnership with a tier-one digital agency.”

DAC Group is one of the largest independent digital media agencies in North America, with a growing international footprint in the US, Canada and Europe, which it recently strengthened with the acquisitions of Make It Rain in London and Ambergreen in Edinburgh.

The agency specializes in the localization of campaigns, creative, content and calls to action and uses strategic insight, performance marketing, proprietary technology and digital.

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