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How is Pizza Hut leveraging tech to enhance customer experience?

Sonoo Singh
Associate Editor at The Drum
Beverley D'Cruz
Chief Marketing Officer at Pizza Hut, UK & Europe

Bynder joins Salesforce Partner Program to drive e-commerce success with Salesforce Commerce Cloud

Bynder, a leading digital asset management solution, has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud, a fast path to unified commerce.

Bynder joins Salesforce Partner Program

Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world’s most well-known CRM platform, Salesforce, brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.

Bynder brings to market an integration for Salesforce Commerce Cloud. The cartridge will act as a strategic e-commerce integration to globally scale products, provide cohesive branding and ultimately improve customer experiences. Keeping in mind the critical need for easy access to cohesive branding assets across different mediums, the Bynder platform provides marketers the opportunity to instantly deploy a set of product images and corresponding product information to use alongside their e-commerce platform. The Bynder Salesforce Commerce Cloud cartridge enables customers to use Bynder as a single content source to access digital assets in the Salesforce Commerce Cloud environment.

Chris Hall, the founder and chief executive officer of Bynder commented: “This new platform directly benefits marketers to ensure brand consistency across all touch points. Branding teams will save significant time updating digital assets on e-commerce platforms. The integration will reduce the risk of displaying outdated materials and allow brands to go to market faster, armed with the latest product and campaign materials.”

Bynder is a branding automation and marketing solutions company, with headquarters in Amsterdam, offices in Rotterdam, London, Barcelona, Boston and Dubai. Bynder launched its grader tool last year, which allows brands to grade their brand consistency across their online platforms. The company works with brands such as Puma, Spotify, and KLM and recently hosted its sold out annual OnBrand conference with speakers from Skyscanner, Twitter and Uber.

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