The Pokemon Company and Pokemon Go’s Niantic have partnered with Project Everyone – director Richard Curtis’ Global Goals-supporting not-for-profit – to launch 17 new Pokestops and a Gym throughout Davos.
The new Pokemon pick-up points represent the 17 Global Goals for Sustainable Development, which aim to end poverty, fight inequality and tackle climate change. Davos’ main Congress Centre has been augmented as a new Pokemon Go Gym, where players can train and battle.
The partner companies have also revealed additional in-game content, designed to promote the Global Goals initiative, will be become available in the spring.
David Jones’ brand tech agency You & Mr Jones collaborated to deliver the project. Jones commented: “Our company’s passion for social and environmental causes brought us into contact with the Project Everyone team.
"As an early investor in Niantic, it was a natural fit to bring them on board for this Pokemon Go activation during the World Economic Forum in Davos.”
Curtis, a UN Sustainable Development Goals (SDG) advocate, said he believes Pokemon Go to be “a great way of making sure the goals are front of mind with the Davos attendees, who are such an important constituency in delivering on the promise of the goal”.
“It’s excellent to be able to report back home on a partnership my sons all understand and are excited by - their generation is also so crucial to the achievement of the SDGs,” he said.